CRM & Marketing Automation Specialist

CRM & Marketing Automation Specialist

Full-time | Sydney NSW

Are you a hands-on CRM specialist who loves building sophisticated, personalised customer journeys? We’re partnering with an agency to find an experienced CRM & Marketing Automation Specialist who thrives in fast-paced environments, enjoys solving production challenges, and is confident working directly with stakeholders.

This role is perfect for someone who enjoys being embedded onsite with a client team, translating briefs into flawless CRM builds, and delivering high-volume campaigns with precision.

What You’ll Be Doing

• Building, scheduling and deploying end-to-end CRM campaigns across email and other owned channels.
• Translating customer journeys and business rules into automated workflows and triggered communications.
• Managing segmentation, personalisation, dynamic content and campaign logic to ensure the right message reaches the right customer at the right time.
• Owning QA, testing, approvals and deployment checks with meticulous attention to detail.
• Supporting BAU, lifecycle and high-volume campaign delivery while juggling multiple priorities.

Email Production & Platform Execution

• Building modular, responsive emails using Stensul, Taxi for Email or similar platforms.
• Working with templates, reusable modules and brand guardrails to ensure consistency at scale.
• Partnering with creative teams to turn design and copy into production-ready CRM assets.
• Troubleshooting rendering and template issues using HTML/CSS knowledge.

CRM Platform & Data Excellence

• Operating confidently within enterprise CRM platforms such as Salesforce Marketing Cloud, Adobe Campaign, Braze, HubSpot or Marketo.
• Building segments, journey logic, triggers, data extensions and campaign configurations.
• Collaborating with data and technology teams to resolve integration or deployment issues.
• Maintaining strong governance, naming conventions, documentation and compliance standards.

Stakeholder Partnership

• Working onsite as an embedded CRM partner, building trusted day-to-day relationships.
• Advising stakeholders on feasibility, platform capability and delivery timelines.
• Communicating clearly, raising risks early and offering practical solutions.
• Collaborating across creative, production, data and technology teams to keep work moving.

Optimisation & Continuous Improvement

• Supporting A/B and multivariate testing across content, creative, timing and segmentation.
• Monitoring campaign performance and identifying optimisation opportunities.
• Capturing learnings and applying them to future builds and workflows.
• Staying across CRM, email production, personalisation and marketing automation trends.

What You Bring

• 4+ years in CRM, lifecycle marketing, email marketing or marketing automation.
• Strong hands-on experience building and deploying CRM campaigns and automated journeys.
• Experience with modular email creation platforms (Stensul, Taxi for Email or similar).
• Proficiency with at least one major CRM platform (SFMC, Adobe Campaign, Braze, HubSpot, Marketo).
• Strong understanding of segmentation, personalisation, dynamic content and lifecycle marketing.
• Working knowledge of HTML/CSS; Liquid or AMPscript is a bonus.
• Exceptional attention to detail and ability to manage multiple deadlines.
• Confident stakeholder management and experience working onsite with clients.

Only Australian residents will be considered; this agency is unable to sponsor.

• Location:  Sydney, AU
• Hybrid Working
• $125,000 + Super

Apply via the Apply Now link.