ACCOUNT SERVICES / PUBLIC RELATIONS

Group Account Director – PR

Full Time

We’re working with a top‑tier integrated communications agency to find a Group Account Director.

This is a senior strategic role leading product PR, national media launches and high‑profile communications for a major automotive brand.

If you’re a seasoned PR leader with deep automotive knowledge, strong media relationships and the ability to guide clients and teams with confidence, this one sits right in your lane.

What you’ll lead

  • End‑to‑end product PR strategy and campaign delivery
  • National media vehicle launches and major press events
  • High‑level media relations with motoring and mainstream outlets
  • Issues and crisis communications, including messaging and response
  • Development of complex comms plans, proposals, speeches and media materials
  • Cross‑functional collaboration across content, social, creative and production
  • Senior client counsel and stakeholder management
  • Team leadership, performance coaching and agency contribution

What you bring

  • Senior experience in PR, communications, media or journalism
  • A genuine passion for the automotive industry
  • Strong motoring media contacts
  • Exceptional written and verbal communication skills
  • Proven crisis comms capability
  • Ability to lead in a fast‑paced, integrated agency environment
  • Sharp strategic thinking and strong commercial judgement

The nuts & bolts.

  • $160,000 – $170,000 Inc
  • Melbourne VIC
  • PR Auto Account.

About TKR Group:

At TKR Group, we don’t just recruit; we connect exceptional talent with leading advertising agencies in the dynamic world of media and advertising.

Based in Sydney, we specialise in Account Services, Creative, Production, and Strategy, bringing together the right people with the right opportunities. Our deep industry knowledge and personalised approach mean we understand the unique needs of both our clients and candidates, ensuring every placement is a perfect fit.

Whether you’re an ambitious professional looking for your next challenge or an agency seeking top-tier talent, we’re here to make it happen. With a commitment to building long-term relationships and delivering outstanding results, TKR Group is your trusted partner in shaping careers and growing businesses.