We’re partnering with a fast‑growing digital and creative organisation that’s expanding its “Content‑to‑Commerce” and AI‑powered capabilities. They’re looking for an E‑commerce Strategist who can turn data into insight, insight into action, and action into measurable growth.
If you thrive at the intersection of brand, performance, and customer experience, this role puts you right at the centre of digital transformation.
The Role
As the E‑commerce Strategist, you’ll define and drive digital strategy across major accounts, shaping how content, media, and commerce connect across the customer journey.
You’ll work closely with Client Services, Creative, Data, and Tech teams to build frameworks for CRO, CRM, DTC experience, media integration, and the smart use of AI and automation.
What You’ll Be Doing
Strategic Leadership
- Build clear, insight‑led digital strategies across multi‑division clients.
- Champion test‑and‑learn frameworks with measurable KPIs for CRO, retention, and engagement.
- Translate complex business goals into actionable digital roadmaps.
Customer & Channel Strategy
- Design end‑to‑end DTC journeys across website, CRM, media, and retail ecosystems.
- Use analytics and audience insights to drive segmentation, personalisation, and conversion.
- Collaborate with SEO, performance, and UX teams to optimise experience and ROI.
Innovation & Thought Leadership
- Identify opportunities to leverage AI, automation, and MarTech platforms.
- Lead workshops and planning sessions to inspire forward‑thinking digital strategy.
- Stay ahead of global and local digital trends to guide future direction.
Collaboration & Influence
- Partner with cross‑functional teams to deliver integrated go‑to‑market strategies.
- Present confidently to senior stakeholders and C‑suite audiences.
- Mentor junior strategists and digital specialists
What You’ll Bring
- 10+ years in digital strategy, CX, or integrated planning (agency or client‑side).
- Proven experience across complex, multi‑channel environments (DTC, CRM, e‑commerce, performance media).
- Deep understanding of digital ecosystems: SEO/SEM, social, UX, CRO, MarTech.
- Strong analytical, commercial, and storytelling capability.
- Familiarity with GA4, Adobe Analytics, Salesforce, Shopify, or ActiveCampaign (advantageous).
- Exceptional communication and stakeholder management skills.
Why You’ll Love It
- Work with globally recognised brands and digital innovators.
- Collaborate with experts across technology, commerce, data, and creativity.
- Be part of a growing team driving digital transformation.
- Hybrid working model based at Sydney Olympic Park.
- Opportunities for professional development and regional collaboration.
Ready to Shape the Future of Digital Commerce?
If you’re a strategic thinker who loves connecting data, creativity, and customer experience to drive real commercial impact, we’d love to hear from you.
About TKR Group:
At TKR Group, we don’t just recruit; we connect exceptional talent with leading advertising agencies in the dynamic world of media and advertising.
Based in Sydney, we specialise in Account Services, Creative, Production, and Strategy, bringing together the right people with the right opportunities. Our deep industry knowledge and personalised approach mean we understand the unique needs of both our clients and candidates, ensuring every placement is a perfect fit.
Whether you’re an ambitious professional looking for your next challenge or an agency seeking top-tier talent, we’re here to make it happen. With a commitment to building long-term relationships and delivering outstanding results, TKR Group is your trusted partner in shaping careers and growing businesses.